When I was in college, I could not think of a day I strived to improve myself in the workplace and my professional life. Whether it was through training, internships, youth mentoring program, you name it, I was always into something . . . good, of course.
At that time—I’m talking about the late ’90s, early 2000s —there were no social media platforms. No Facebook. No Twitter. No Instagram. Nobody was glued to their phones 24/7 (but this is another story) checking notifications or buying a product through Pinterest, for instance.
My point is that during that time, companies used utterly different marketing strategies to promote and grow their brands.
Nowadays, it’s undeniable that social media changed this scenario altogether. More and more businesses are using social media to market their services and sell their products.
Companies are not wasting time spending a large chunk of money on their social media efforts. That includes allocating money to a varied source of ads revenue, including Facebook, Twitter, Instagram, Pinterest ads, and more (what about YouTube?).
In addition, there is a need for a qualified workforce to handle this demand.
But who are the people who handle the social media logistics?
Where do they come from?
For the most part, those are digital marketers who learned the ropes through mentoring, watching webinars, taking courses, networking, or even by trial and error. Remember, because social media is a relatively new phenomenon, there were no college courses about the subject being offered a few years ago.
Given the market demands in the world we live in today, those types of courses are now being incorporated into some college degrees. Though, unfortunately, according to experts, some digital marketing skills, including social media, are not necessarily acquired in the classroom.
But since many marketing schools are short on providing the right tools to fill this gap, what would be a good option?
There are many ways you can learn social media skills, including taking the same route as the digital marketing pioneers. But then depending on your drive, it would take as long as it did for them (or even more) for you to acquire the same skills.
You can take webinars and online classes, or buy digital courses. But again, if you are not self-motivated and consistent, you will not get the results you are expecting.
Then, what is left?
A youth mentoring program.
You would be able to develop your social media skills with the help of a mentor. This person, also known as a coach, will guide you every step of the way.
Your mentor will give you the tools, provide you with feedback, and will be available to clarify your doubts when you need.
The mentoring program is a way to put everything you learn into practice within a nurturing environment.
The social media youth mentoring program comes to aid in this aspect of the vast area of digital marketing while giving you, the student, the confidence you need to be successful.
Not only you will learn hands-on the specificities of each social media, but you will also learn other digital skills that come along with that. The use of SEO, content marketing, Instagram growth hacks, Facebook ads—so famous for many businesses in this day and age—are some examples.
One thing I’m confident of: the skills you’ll learn, you can take and apply for a lifetime. Not only that, but this can possibly turn into your new passion.
So, what are you waiting for? Let me know your thoughts below.