When I first started on Pinterest, I had no idea what I was doing. I used to see beautiful boards and pins and people following each other. To think of Pinterest for children’s book marketing strategies? No way.
As I didn’t understand how it worked, I thought I had to follow random people. Because I didn’t see much value in that, I let go of that social media platform and moved on to the others. Little did I know that I was missing the point.
Pinterest, which some marketing experts do not even consider a social network, is an SEO machine. Once you learn the ins and outs of the network and know its idiosyncrasies, you can bring a generous stream of traffic to your site. For you authors, this is particularly important because this translates to more eyes on your books.
But how can you use this lovely social media to beef up your Pinterest children’s book marketing strategies? I’m happy to show you the way . . .
Table of Contents
How to Boost Your Pinterest Children’s Book Marketing
1. Join Pinterest with a business account and claim your author’s website
If you are not on Pinterest yet but plan to use the network in your marketing strategies, you should sign up with a business account. If you are already in with a personal account, you can always request a change with Pinterest.
Overall, there are no major differences between a personal and business account when it comes to features, except that a business account gives you full access to Pinterest analytics.
Not only that, but with a business account, you are able to claim your website—a way to show people you are a trustworthy source. When you claim your site, Pinterest gives you access to your website analytics, which allows you to see how your boards and pins are performing, and provides an even deeper look into the type of content people are interacting with.
2. Open keyword-optimized boards
Once you have your account set up, the next step is to create boards—open at least five of them. Though, you should not do it randomly.
First, you will optimize your boards with keywords related to your books, author website, or writings. If you are an author for the youth, you can use the term “children,” “kids,” “young adult,” or “YA” as one of your keywords.
You should also use variant keywords such as “writing,” “publishing,” and “book marketing” and play around with what fits best with your business.
The same principle applies if you write other genres in fiction (“thriller,” “romance,” “contemporary romance”) or nonfiction (“self-help,” “fitness,” and so forth).
After setting up your boards, you will pin 8-10 Pinterest-optimized pins. Pinterest style guidelines use vertical pins, size 735X1102 (ratio 2:3). In other words, if you pin a landscape picture suitable for Twitter, for instance, it will not work for Pinterest. So keep this in mind when you add images of your books to the boards and collaborate with other pinners.
You may also like: How to Market Your Children’s Books Using Tailwind
3. Take advantage of Idea Pins
Idea Pins are a new way for creators to share their craft and inspire people by producing a collection of “ideas” in the form of tips, step-by-step guides, and videos. And they show at the top of your profile. Idea Pins used to be called Story Pins, and Pinterest has been testing them for quite some time.
It is available in the US for everyone who has a business account. And Pinterest has been hard at work to expand to other countries–as of now, creators in a few countries in Latin America, such as Brazil, Colombia, Mexico, Peru, and Chile, along with people in Italy, Spain, Indonesia, India, and Japan can join by request through their account settings.
Idea Pins allow you to use up to 20 panels in which you can share your creations in the form of images or videos. You can create them through your desktop or mobile. If you create Idea Pins using your smartphone you will have access to a library of music, stickers, and other design aspects to enrich your pins that the desktop does not offer, at least for now.
Idea Pins are a win-win for everyone and are a great way to boost your Pinterest children’s book marketing strategies. Pinterest users are constantly searching on the platform and looking for ideas and inspiration for their projects, therefore, Pinterest is serious about pushing engagement through Idea Pins. So this is your chance to show your writing tips, book recommendations, or children’s educational resources.
Like other social media channels, your profile will show up on top, and your audience can easily engage with your new creations.
4. Collaborate with other pinners/authors
This is one of my favorite things about Pinterest: collaboration.
You have the chance to join different group boards and partner with like-minded people. The beauty of this is that by sharing other people’s content, not only do you help other authors/pinners, you also bring more visibility to your content.
There are many writing, author, or book marketing boards, including kid’s genre, that accept collaborators and would be glad to have you on board. You just need to follow the instructions on the board to receive the invite—in most cases, you will have to follow the owner or the board you want to join.
Once the invite is accepted, don’t wait long; get down to business.
5. Use Tailwind scheduler for Pinterest and join Writing Communities
Tailwind is my favorite scheduling tool. It makes my life and Pinterest strategies so much easier. You can schedule your pins and other people’s pins and forget about it.
There is so much that you can do with Tailwind. And you have access to robust features on the Plus plan such as in-depth analytics. You can see your profile performance, board and website insights, the type of traffic you are receiving, and more.
The other powerful feature on Tailwind is Communities. You can participate in Communities in diverse categories or create your own. You can get a big boost for your content just by joining forces with your peers.
Authors, writers, and creatives will get a huge benefit from joining writing or other content-related Communities, and businesses get even more excited because this is another feature that you can join for free.
Bonus Tip: You can also boost your children’s book marketing strategies by adding a pop-up such as MiloTree to gain more followers, and therefore, more eyes on your books and writing.
MiloTree is a friendly, unobtrusive pop-up that helps you grow your following. In this case, you would set up to show only your Pinterest account (Pro) and you’d be good to go.
Final Thoughts about Upping Your Pinterest Children’s Book Marketing
As a final note, you can supercharge your children’s book marketing strategies in several ways. But for creatives who love to find inspiration and collaborate with other people while growing their business, Pinterest is the place to be. You can’t go wrong!
For now, I want to know if you are going to join me and get started FREE on Tailwind. Yes, you heard right! Tailwind has a Forever Free plan. Try it out and let me know. You don’t have anything to lose.
How do you spice up your Pinterest children’s book marketing? Share your experiences with us in the comments below.
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